We shipped a site in a weekend. Here is the system.
Twelve pages, a blog, and a working form, Friday to Sunday. The order of operations mattered more than the hours.
01 / Writing
The writing
Build notes, field essays, and research. Written between builds, published when useful.
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Measured effects of playbook-driven delivery on small-team output
A three-month observational study across nine client builds: teams following a written playbook shipped 31% faster with fewer reworks. Method, data, and limits.
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Automation is not magic. It is plumbing.
Automation fails at the joints, never mysteriously. Where the hours actually go, and how to price the fix.
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What a playbook is (and is not)
A playbook is a decision already made. What that means, what it is not, and how to use one properly.
